A disoriented resident at your assisted living home leaves the building on a cold November night. She is gone overnight, but is found safe the next afternoon. Unfortunately, the media get wind of the incident and follow the story. Your reputation is at stake.

You need a crisis communications specialist to advise you on public relations and damage control. The > Fireman’s Fund Crisis Management endorsement pays for the services of a professional communications consultant for up to 60 days after a covered event.